Our Experience Using Pictory to Create Compelling Visuals
Marketing videos are a powerful tool for businesses to connect with their target audience and drive conversions. However, creating effective videos can be a time-consuming and costly process. With advances in artificial intelligence (AI), businesses can now use AI-powered tools to create marketing videos quickly and easily.
In this article, we will explore the step-by-step process of using AI to generate marketing videos, from writing the script to using AI platforms like Copy.ai and Pictory to create the videos.
THE VIDEO BELOW WAS CREATED ENTIRELY USING PICTORY
Step 1: Generate the Script using AI
Traditionally, writing a script for a marketing video would involve brainstorming ideas, conducting research, and crafting a compelling message that resonates with your target audience. However, with AI-powered tools like Copy.ai, businesses can generate high-quality scripts in a matter of minutes.
Copy.ai uses natural language processing (NLP) algorithms to analyse the input text and generate high-quality output text. The tool can also optimise the text for specific formats, such as social media or email marketing.
To use Copy.ai, you simply need to provide the tool with some basic information about your business, such as your brand voice, target audience, and the desired tone of the video. The tool will then generate a script based on your input, which you can edit and refine as needed.
Step 2: Add visuals using AI
Once you have a script for your marketing video, you would normally need to gather visual assets to bring your message to life. This could include images, videos, or animations that complement the script and help to illustrate your message. However, one of the most exciting applications of AI in marketing is the ability to use AI-powered video platforms like Pictory to create high-quality marketing videos quickly and easily.
Pictory uses AI to analyse your script and generate a storyboard that visualises the key concepts and ideas in your script. The platform also provides access to a library of high-quality stock footage and animations that you can use to create your video.
To create a video using Pictory, you simply need to upload your script and select the type of video you want to create. The platform will then generate a storyboard and suggest visual elements that you can use to bring your video to life. You can also edit the storyboard and add your own visual assets to customise the video to your liking.
That’s exactly what we did to create the video above!
Step 3: Review and Refine the Video
Once you have created your marketing video using AI-powered tools, it's important to review and refine the video to ensure that it meets your quality standards and effectively communicates your message. This could involve making minor edits to the visuals or adjusting the pacing of the video to improve its impact.
Using AI to create marketing videos can be a powerful new way for businesses to generate high-quality videos quickly, cost effectively and easily.
By following the step-by-step process outlined in this article, businesses can leverage AI-powered tools to generate scripts, gather visual assets, and create videos that effectively communicate their message to their target audience. As AI technology continues to evolve, we can expect to see even more exciting applications of AI in marketing, the video production process and other industries.
Please contact us if you have any questions or would like discuss any video related projects.